The Faculty of Economics and Business Administration at Benha National University brought together academics, policymakers, and industry experts to discuss the future of Egypt’s digital economy, investment landscape, and labor market transformation during its second Scientific Day, held under the title: “The Egyptian Economy Between Economic Reform and Digital Transformation: Investment Prospects and Labor Market Developments.”
The event was held under the patronage of Prof. Tamer Samir, President of Benha National University, and Prof. Hussein El Maghraby, Vice President for Academic Affairs, under the supervision of Prof. Doaa Akl, Director of Programs, Faculty of Economics and Business Administration.
Participants included:
- Prof. Magdy Meligy, Dean of the Faculty of Commerce at Benha University
- Prof. Mahmoud Khalifa, Executive Director at the Cabinet’s Information and Decision Support Center (IDSC)
- Prof. Shaimaa Mahgoub, Advisor to the National Wages Council and Director of the Labor Market Policies Unit at the Ministry of Planning and Economic Development
- Prof. Hosny Mehran, former Dean of the Faculty of Commerce at Benha University, who joined the discussions virtually
- In addition to a distinguished group of faculty members and students.
Prof. Tamer Samir emphasized that digital transformation and artificial intelligence are becoming fundamental drivers of modern economies and increasingly central to future labor markets. He noted that the University continues to advance research-oriented and innovation-driven learning environments that equip students with the knowledge and practical skills required to navigate rapidly evolving economic and technological challenges.
Prof. Hussein El Maghraby stated that the event reflected the University’s commitment to bridging academic study with practical application while creating meaningful dialogue around Egypt’s economic future amid accelerating technological change and ongoing reform efforts. He also highlighted the importance of developing students’ capabilities in digital analytics, investment, artificial intelligence, and emerging technologies.
Prof. Doaa Akl explained that the Scientific Day aimed to expose students to contemporary economic challenges and emerging trends across economics, management, and business, while strengthening their analytical and research capabilities to enhance their competitiveness in both local and international markets.
Discussions throughout the event addressed several key themes, including digital transformation, investment trends, labor market developments, export competitiveness, AI-driven economic transformation, and the impact of technology on accounting, auditing, and industrial development.
The event also featured a distinguished showcase of student projects demonstrating advanced analytical and practical skills. Featured topics included explainable artificial intelligence (XAI) in investment decision-making, predictive analytics and financial distress, information technology and inventory management, consumer behavior analysis, globalization and digital media, NFC technology applications, foreign direct investment under economic policy uncertainty, supply chain management at Coca-Cola, and the economic impact of import quotas.
The Scientific Day concluded with the recognition of participating guests, faculty members, and students in appreciation of their academic and research contributions, amid widespread praise for the quality of organization and the strong academic standard of the event.