Under the patronage of Prof. Tamer Samir, President of Benha National University, and Prof. Hussein El Maghraby, Vice President for Academic Affairs, the University’s Faculty of Visual Arts and Design has organised a scientific visit to the ITI Design Academy at the Information Technology Institute (ITI) in Smart Village. The visit brought together approximately 50 students specialising in Furniture Design and Visualisation and formed part of the University’s efforts to integrate academic study with practical application and familiarise students with the demands of the labour market and the creative industries.
The visit was conducted under the supervision of Dr Ghada El Mosallamy, Director of Programmes at the Faculty of Visual Arts and Design. Its programme included a specialised seminar on furniture design and manufacturing, delivered by Dr Zahraa El Shafie under the title “The Idea Is Not Enough: Think Like a Designer.” The seminar addressed the core principles of the design process, the importance of systematic thinking in design, and how creative ideas can be developed into designs that are feasible to implement. It also explored the need to balance aesthetic vision and functionality with the requirements of industry.
The seminar also gave students the opportunity to learn about the nature of the furniture industry and its associated challenges, as well as the latest trends and practices in furniture design and visualisation. This experience contributes to developing their creative and practical skills and strengthening their ability to apply academic knowledge to real world projects that meet labour market needs.
The visit forms part of Benha National University’s strategy to strengthen partnerships with specialised institutions, engage with professional and industrial expertise, and provide students with opportunities for direct learning and interaction with specialists. These efforts support the preparation of graduates equipped with the creative and practical skills needed to compete in the labour market.